first collection—the original

A shoe. Unlike a shoe.

Drift 'The Original'

Price
Rs. 4,500.00
Rs. 4,500.00
Tax included.
Choose your Shade
Choose your Size

Fits true to size.

Size Guide

 

Cash on Delivery | 7-day exchange and return
Drift 'The Original'
  • Overview
  • Specifications
this is drift, for

However you move. Everywhere you go.

Your feet know how to move. They've never needed a shoe to help them. Drift doesn't interrupt that rhythm—it lets the foot move the way it does on its own. And it still remains a shoe, one you can wear on any ground, to any place.

  • Level from heel to toe

    Heel drop is a standard. But who asked for it?

    Your heel should stay level with your forefoot. Anything else is invited distortion you carry all day. Drift's zero heel drop is your natural stance—weight spreads evenly across the foot rather than piling at one spot.

  • Firm as naturally-packed soil

    You can find soft in a pillow. Why bother your shoe about it?

    Soft shoes feel great initially and leave your feet tired eventually. Drift is firm—it compresses, but doesn't collapse. Takes away the floor's harshness, and gives back just enough support. That's comfort you feel at hour six.

  • Thinner where it bends

    Your toes are meant to bend. Not drag a slab of rubber along.

    Drift takes away resistance from right where your foot bends. Three grooves across the width of the midsole cut the thickness to just 7 mm. Not hard to see—thinner bends easier, less effort wasted each step.

proof of concept. these are

Words. By the people.

deep dive

The details.

  • Upper—Synthetic leather. 3-layer, foam sandwiched fabric mesh.

  • Midsole—Proprietary mix-compound foam. Compression moulded.

  • Grip—Natural rubber-led mix compound. Six individual pieces.
  • Weight—292 g (UK 7, as weighed. Tolerable variations may exist).

  • Compression set—8%. Under compression for 22 hrs at 70°C.

  • Hardness—42, Shore A.

  • Outsole abrasion—14 mg lost per kg. 1000 cycles.

Clean with any cleaning solution, or soap water, and a cloth. Do not machine wash, do not soak in water.

In an average of 5 days from dispatch. Delivery times vary by PIN codes. Orders are not shipped on weekends.