this is drift

Your unfair advantage

Drift 'The Original'

Price
Rs. 4,500.00
Rs. 4,500.00
Choose your Shade
Choose your Size
9 prototypes. 30 wearers. 8 months of real world use. all before launch.

Size Guide

 
Drift 'The Original'
  • Overview
  • Specifications
built on biomechanics Your body is made for motion, it doesn’t need help. We erased everything you never needed, kept all that you must get. A flat, level sole, that mimics earth itself. So you move how you're meant to, no matter the surface.
any ground. all yours.

Surfaces change. Motion doesn't.

  • Proprietary midsole

    WLA-1. You don't get it anywhere else.

    Developed in-house, from scratch, over 15 months of trials. The world doesn't offer you such a ground to move on.

  • Zero heel height

    Because nature didn't give you raised heels.

    Flat. From heel to toe. You feet stay level, posture aligned, no unnecessary load on knees and hips. Just how the body is designed for.

  • Firmness that's exactly right

    Your personal natural ground.

    Isn't soft, but doesn't hurt either. Tuned to feel like moving on naturally packed soil. Perfectly balanced, as everything should be.

  • 30% thinner where it bends

    Effort. Less.

    Grooved at the point where you bend your foot to bend it easy. It takes the strain, so you don't have to.

  • Stays the same

    All might.

    Sole to upper, stitches to bonds. Everything has been made and tested to perform. This is a shoe that doesn't take a break.

proof of concept

“My toes get good room to not feel cramped, that is a big takeaway for me. Overall, I think it's easy to not notice wearing them.”

energetic, bright blue. solid color.
Anand Vardhan, 20 Visual Artist

“They've become my go to shoes. I even tipped on some loose metal lying around the stadium. Surprisingly, the shoes didn't get damaged at all.”

solid orange
Kunal Samant, 28 Sports Presenter

“I spend long hours standing on my construction sites and my heels have stopped burning. Even after wearing from morning to evening, I don't feel the need to take them off."

solid pink
Hemlata Jha, 45 Construction Business Owner

"I take three rounds of my school every day. Involves a lot of walking and climbing stairs. While I have some comfortable shoes, this feels most natural.

solid pastel green
Shailendra Mohan, 48 School Director

"The moderate firm claim actually seems to work. I do feel the difference when I spend a heavy day on feet. And my friends ask me where I've bought them from!

brighter
Kunal Kumar, 36 Apparel Sourcing Head

Each pair of Drift has been made and finished by hand, by the local craftspeople at our facility in Tamil Nadu. WLA-1 is our owned midsole composition, designed and developed in-house.

  • Composite fabric arrangement used as mesh.

  • Synthetic leather used in rest of the body.

  • Proprietary foam formulations used for midsole and outer sole.

  • Weight: 300 g per shoe (UK 8)

  • Heel to toe drop: 0 mm

  • Midsole compression set: 8%
  • Each standard order is shipped from our warehouse within 3 days of receiving.

  • Takes 3-8 days for the order to get delivered post shipping, varying by and depending upon the PIN code.

When your shoe stops getting in the way, movement stops feeling like effort.